BusinessWire India
Gurugram (Haryana) [India], March 27: Birinj Global Foods (BGF), a leading name in the food industry with its house of brands "Waah Biryani", "Jagri Tea", "Zen China", "Waa Idli", "Chaat-er-Box", "Tadka Singh Combo" and mini food court model "Munchisthan". Each brand has made a niche for itself because of its commitment to quality, taste, and customer satisfaction.
Rohit Karan, Co-Founder & Executive-Director at Birinj Global Foods is proud to announce the grand opening of five new outlets across key locations in India. This expansion marks a significant milestone in BGF's journey to bring authentic and delightful culinary experiences to food enthusiasts across the country. At present, we are creating an initial footprint in Haryana, Delhi NCR, Punjab, UP West, Rajasthan, and Uttrakhand.
Chef Tapan Mukherjee, Executive Director, a hotel management graduate from IAM Kolkata, MBA from MDI Gurgaon, Hospitality Management from Robert Gordon University, Scotland emphasized that with this strategic expansion, BGF aims to cater to the growing demand for high-quality, flavorful, and innovative food offerings while maintaining the brand's signature taste and service excellence. Each outlet will feature an extensive menu designed to satisfy diverse palates, ranging from traditional favorites to contemporary delicacies with his experience in serving as executive chef in brands like The Grand Hyatt, The Oberoi, and The Claridges.
BGF has built a strong reputation for offering freshly prepared meals that blend authentic flavors with modern tastes. As a brand committed to customer satisfaction, BGF ensures that every ingredient used is of the highest quality, sourced responsibly, and prepared with the utmost hygiene and care. With its expansion into these five vibrant cities, the company is confident that it will become a household name for food lovers seeking a delightful and reliable dining experience.
Speaking about the expansion, Subhash Arya, Director and CEO an alumni of FMS Delhi, who has been associated as CEO in Top Indian and Multinational Corporate like Tata, Etisalat, Hutchinson Max, ESSAR, Escorts, Forbes Forbes Campbell and Remington said, "We are thrilled to bring our culinary expertise to these new locations. Our goal is to create a memorable dining experience for our customers, offering them the perfect blend of tradition and innovation in every bite. We understand the evolving preferences of today's consumers and strive to provide food that is not only delicious but also meets the highest standards of quality and hygiene." The company plans to open more than 500 outlets in various categories of QSR, Casual Dining, and Food Courts in the next 5 years.
Piyush Goel, CMO, a B.Tech and MBA, said, each new BGF outlet has been designed to provide a warm and inviting ambiance, ensuring that customers feel comfortable and welcomed. The interiors reflect the brand's identity, combining modern aesthetics with a touch of cultural heritage, creating a perfect environment for families, friends, and solo diners alike. Customers can look forward to an immersive dining experience, whether they choose to dine in, take away, or order online through BGF's robust digital ordering system.
Introducing House of Brands under Birinj Global Foods
Waah Biryani
Waah Biryani is a chain of Mughlai, Awadhi, Nizam, and North Indian Casual Dining Restaurants where the cuisines have been crafted by using authentic spices and traditional preparation methods by celebrity Chef Tapan Mukherjee. It also serves the Mughlai, Awadhi and North Indian delicacies. The brand operates under Strict SOP for its food production & service process for consistent delivery of products. It's a hybrid model with Chefless & Training support.
Jagri Tea
Jagri Tea celebrates authentic Rajasthani flavours and rich traditions, offering a unique tea experience paired with mouthwatering snacks such as samosas, kachoris, curries, rolls, vada pav, and more. At Jagri Tea, each sip and bite is crafted to deliver the essence of Indian heritage with a modern twist. With three versatile business models - Kiosk Model, Garden Model, and Urban Cafe - Jagri Tea aims to bring its delightful offerings to everyone, from bustling city streets to serene open spaces.
Munchisthan
Munchisthan is not just a food court - it's a celebration of India's rich culinary heritage. It brings together authentic cuisines under one roof, offering everything from brands like Waa Idli for South Indian delicacies, Tadka Singh Combo for North Indian dishes, Waah Biryani for biryanis, Mughlai, Awadhi, and Nizam, Zen China for Asian flavors, Chaat-er-box for chatpati chaat from the streets of India and Jagri Tea for unique tea experience paired with mouthwatering snacks like samosas and kachoris combined with different curries. Munchisthan aims to deliver a vibrant, welcoming space for families and food enthusiasts, combining quality, hygiene, and affordability. Backed by a legacy of excellent service, Munchisthan is building a community of franchise partners to redefine how people experience Indian food.
"Our commitment to blending tradition with modern dining will be truly inspiring. I'm confident Birinj Global Foods will continue to lead with purpose and innovation." - Deepak Pundhir, Executive Director.
To celebrate the grand opening, BGF will be hosting special promotions at all upcoming outlets. Customers can look forward to exclusive offers, tasting events, and loyalty programs that will further enhance their dining experience. These promotions are part of BGF's ongoing efforts to engage with its community and show appreciation for the unwavering support of its customers.
"We will recruit, train, and nurture local talent. Hence, our new outlets will bring smiles to many new houses." - Mona Piplani, CHRO & Director.
Furthermore, BGF is committed to creating employment opportunities in these new locations. The company believes in empowering local talent by offering training programs and career growth opportunities to individuals passionate about the food industry. By investing in its workforce, BGF ensures that every customer interaction is met with exceptional service and professionalism.
"BGF stands for committed value creation to all its stakeholders. With the help of the local team, we will develop a strong cost-effective supply chain which adds to the economy of the city we work." - Manoj Pahwa, CFO.
In addition to its commitment to taste and service excellence, BGF places a strong emphasis on sustainability. The brand has incorporated eco-friendly practices into its operations, such as using biodegradable packaging, reducing food waste, and sourcing ingredients from ethical and sustainable suppliers. BGF understands its responsibility towards the environment and is continuously working to minimize its carbon footprint while delivering the highest quality food
The company looks forward to serving its customers and making a lasting impact in the evolving food landscape of India.
Website: http://birinjglobal.com/
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